The Hotel Kraus identity was designed as a modern family seal. Bearing the Kraus name, it represents a personal commitment to exceptional hospitality, craftsmanship and care. More than a logo, it is a mark of trust – an enduring symbol that every experience is personally stood behind by the family whose name it carries.
Conceived by Kraus Holdings, Hotel Kraus is the result of an exceptional collaboration between Jacques Garcia, whose timeless interiors have defined some of the world’s most celebrated hotels; Swoon Interiors, bringing the vision to life with meticulous detail; AO Architects, shaping the architectural experience; and award-winning chef Toby Archibald, internationally recognised for his refined culinary vision. Together, they have created a house where architecture, design, cuisine and hospitality exist in perfect harmony.
Branding and creative direction by Studio Akarii, London.
Signed at the door.
A new landmark.
Designed to complement the timeless character of the building, the exterior signage creates an elegant first impression – quietly welcoming guests long before they step through the door.
Written once more, in gold on glass.
Applied in gold to glass, the Hotel Kraus signature is designed to be discovered rather than announced. Elegant, understated and timeless, it offers the first expression of the house, welcoming every guest with quiet confidence.
Hotel Kraus is a home for the curious, the creative and the well-travelled. A place where thoughtful design meets genuine hospitality, where every encounter is intentional and every detail invites connection. Here, meaningful moments unfold naturally, from chance conversations to shared celebrations, creating memories that stay with you long after you’ve left.
Leading Hotel Kraus’ culinary offering, Chef Toby Archibald brings an internationally acclaimed perspective shaped by some of the world’s finest kitchens. From Café Boulud in New York and Toronto to London’s two-Michelin-starred The Greenhouse, his approach balances refined technique with a deep respect for seasonal ingredients. Today, through Southern View Hospitality and his Michelin-recommended restaurant Quarter Acre, Toby’s philosophy celebrates thoughtful, produce-led dining – perfectly reflecting Hotel Kraus’ commitment to provenance, generosity and the simple pleasure of gathering around the table.
The list, set in burgundy ink.
Eustoma, the Texas bluebell, grows wild in the prairies around Dallas – a flower that thrives in the summer heat where little else will. Settlers picked so many that it nearly vanished; today it is a quiet emblem of the state’s gentler side.
Stitched into every napkin of the house, it carries a piece of the Texan landscape to the table – a native bloom, worked by hand.
Hotel Kraus began as a letter, a gesture from the heart made real with pen and ink. Addressed to Paris, signed and sent from Dallas, it travelled from one hand to another. The reply was the catalyst for the world we’re creating.
Captured at Château du Champ de Bataille, the Normandy home of Jacques Garcia
The château reveals the philosophy behind Garcia’s work – not a signature style, but a way of thinking about beauty, craftsmanship and the passage of time.
The brand, in the hand.
A house is remembered by its details.
Farmers Market
For generations, the Dallas Farmers Market has connected the city with the people who grow, harvest and craft its finest ingredients. Hotel Kraus continues that tradition through a seasonal farm-to-fork philosophy, celebrating local provenance, thoughtful cooking and the enduring ritual of gathering around the table. Here, hospitality begins not in the dining room, but at the source – where relationships with growers, makers and artisans shape every dish and every guest experience.
A living gallery.
The house, moving in colour and atmosphere.
A Timeless
Vision.
with Jacques Garcia
Renowned for creating some of the world’s most iconic hospitality destinations – including Hôtel Costes, La Mamounia, NoMad New York and Hotel Danieli – Jacques Garcia brings his timeless philosophy to Hotel Kraus. Here, every space balances history with modernity, craftsmanship with comfort, and grandeur with intimacy, creating a place that feels both enduring and unmistakably its own.
Throughout his career, he has led more than $2 billion in real estate investment, finance and development across the United States. Yet Hotel Kraus represents something far more personal – a belief that hospitality can become a catalyst for community, culture and lasting economic impact.
Conceived through Kraus Holdings, the project is guided by a simple philosophy: think globally, act locally. Bringing together internationally celebrated collaborators including Jacques Garcia, Swoon Interiors, AO Architects and Chef Toby Archibald, Hotel Kraus is equally committed to championing the people, makers and businesses that define Dallas. From creating meaningful employment opportunities to partnering with local artisans, growers and producers, every decision has been made with the neighbourhood in mind.
More than a destination, Hotel Kraus is an investment in the future of Dallas – a house designed to create opportunity, celebrate craftsmanship and leave a lasting legacy for generations to come.
