Hotel Kraus · Dallas, Texas

Where the Dallas soul meets European sensibility.

The house

A house signed by hand

The Lobby Plate · I

Modern legacy.

Built with intention.

Designed to last.

Made to be lived in.

Hotel Kraus, the corner of Commerce Street — Commerce Street, at the door Plate · I

Hotel Kraus is the home of a certain manner. European in its patience, Texan in its nerve. Mornings begin with letters. Evenings end in the bar. Between the two, the house keeps its own time.

The K, in gold on burgundy — The monogram, foiled № 01

Signed at the door.

The Threshold

The signature, over the door Threshold · I

Commerce Street

The name, hung in velvet.

Burgundy and gold, swung from gilded brackets – the signature announces the house before the door does.

The banners, on the street Threshold · III

The signature, on the glass Threshold · IV

At the window

Written once more, in gold on glass.

The evening's first pour — The evening’s first pour Bar

On the table

The list, set in burgundy ink.

The wine list, open at the table — The wine list, open Bar

In the room

The room products.

The Signature Balm, in the burgundy tin — The Signature Balm№ 01

The City

of cultural and real estate growth.

The Beginning

A love letter from
Dallas to Paris.

Hotel Kraus began as a letter, a gesture from the heart made real with pen and ink. Addressed to Paris, signed and sent from Dallas, it travelled from one hand to another. The reply was the catalyst for the world we’re creating.

A signature has always carried a significance of its own – a personal investment of time designed not to impress, but to show respect, care and love.

The letter became a house.

“Dallas is a city of complete opportunity.”

Adam Kraus

Founder

The suite Suite · I

The alcove Suite · II

The vestibule Suite · III

Dallas, Texas

A city turning a new page.

Dallas stands at the centre of one of the most significant hospitality transformations in its modern history.

As one of America’s fastest-growing metropolitan regions, its cultural identity is expanding beyond traditional neighbourhoods into new districts shaped by design, food, art and creativity.

Yet despite this extraordinary momentum, the city remains underserved by truly world-class luxury hospitality.

Hotel Kraus arrives at precisely this moment – not simply to meet demand, but to contribute to the cultural evolution of Dallas itself.

“What fascinates me is that a city like Dallas is currently a city of rising power, with a wonderful harmony between the past and the future.”

Jacques Garcia

Architect & Interior Designer

The corridor Film · II

The brand, in the hand.

Applications · Print

Every artefact is a letter, signed in ink.

The signature, foiled in gold Plate · II

The signature, blind-pressed — The signature, pressed App. 01

The monogram, blind-pressed — The monogram, pressed App. 02

The house notebook, gilt-edged — The notebook, gilt-edged App. 05

“Luxury isn’t an accumulation of goods. It’s the experience, the consistency, the feeling that something is unique.”

Adam Kraus

Founder

The World of Kraus

“The goal isn’t to compare ourselves to other luxury hotels. It’s to create a new benchmark that others look to as inspiration. A place that creates unique moments, original experiences and personal stories that stay in people’s hearts.”

Adam Kraus

Founder

Above the city, a garden.

The Roof

Nine floors up, the house opens to the sky.

The pool, above the city — The pool Dallas, below

Pattern 2

“This hotel needs to satisfy both sides of the soul – so that it is both finest and favourite.”

Camille Kraus

Co-Founder

Dinner, by candlelight Restaurant

The Bar · dusk

The great hall · fireside

The Private Dining Room · tented

The bar · past midnight

The salon · late

The suite · morning

The suite · in gold

The house, hour by hour

A living gallery.

Photographs · Films

Rest on a photograph. It will begin to move.

With our compliments № 01 · Hands, gently

With our compliments № 01 · Hands, gently

The cart, in the Bibliothèque № 03 · Rounds made

The cart, in the Bibliothèque № 03 · Rounds made

Little cowboys, at the wood bar — Little cowboys № 06 · Dallas soul

The signature · primary

The monogram · where space is small

The logotype · formal correspondence

Between Dallas and Déjà Vu, the house in print — “Between Dallas and Déjà Vu” – the house, reviewed In the press

“Hotel Kraus aims to become a cultural icon for Dallas, much like the original Rosewood Mansion on Turtle Creek did in the 1980s.”

Adam Kraus

Founder

Jacques Garcia,
in Dallas.

A New Era

the page turns –

The hand behind the great houses of Paris walks a rooftop in Texas. He reads the skyline the way he reads a room – slowly, and with care – and Dallas, below, begins its next chapter.

Interior architecture & decoration – Jacques Garcia Paris · Dallas

Jacques Garcia with the founders, above Dallas

Jacques Garcia, above the city – reading the skyline A New Era · I

Stepping into a new era

The city turns its page – and the house writes the first line.

There is more to discover – and it begins below.

East Quarter, Dallas, the skyline beyond

East Quarter – where the next era begins A New Era · II

Hotel Kraus · Dallas · Est. MMXXVI

A new tradition

begins.

It takes courage to build a destination. Creativity to shape it. Curiosity to imagine what comes next. And conviction to create something that belongs not only to its owners, but to its city.

As Hotel Kraus lays its foundations, it becomes more than a hotel. It becomes an icon in the making. A place that reflects the spirit of Dallas while introducing a distinctly European sensibility.

A house built for stories.
A destination built to be felt.

Where the Dallas soul meets European sensibility.

Signed at the door.

The name, hung in velvet.

A city turning a new page.

The brand, in the hand.

Above the city, a garden.

A living gallery.

Jacques Garcia,in Dallas.

A new tradition

Jacques Garcia,
in Dallas.